Tammy's Tip of the Week

Press Releases

Come up with a theme. What’s unique about your company? Have you been in business for a number of years? Are you getting ready to celebrate an anniversary? Are you the "new kid on the block?" Have you recently opened a new department within your retail store? Has someone in your company recently been promoted?

If you have answered "yes" to any of the above questions then you have the building block(s) to a wonderful article on your store and / or employee(s). By writing your press release you will not only have the opportunity to see your work in print, but, you will give yourself a huge shot of enthusiasm.

Do you advertise with your local newspaper? In some instances if you are an advertiser your newspaper will help you to write a press release, at no charge to you.

Okay, so what if your local newspaper doesn’t run your press release? It’s okay, make yourself a copy or two and here are some ideas:

*Get one printed on legal size paper, put it in a nice picture frame and hang it by your desk.

*Are you a member of a gym? If they allow members to "post" information put one on the board. Maybe you would even want to add a few coupons to the bottom (this is a great way to track how a customer finds you).

*The above for the gym could also work with: a daycare; Chamber of Commerce meetings; PTA meetings; nail salons; etc.

Use your imagination and the possibilities are endless.

Sincerely,
Tammy A. Weaver
Futon Association International
www.futon.org